Research Task 3 : How Does 'The Wire' Magazine's Front Cover Appeal To Audiences?

Both magazine covers keep the masthead stationary, at the top of the page. This means that in a store where there are many other magazines to compete with, it can be instantly recognisable to its consistent audience. Moreover, the choice of a sans-serif font and its font size are kept the same which again maintains a similar appearance no matter the edition to make it recognisable. Moreover, it helps the magazine to stand out to perspective audience members as it seems very bold. The Wire also regularly references the artists which they are featuring which creates a sense of familiarity for those who already have knowledge of artists and gives those who are being introduced to the artist an idea of their character and personality as well as their music which is essential when the magazine features a variety of underground artists.

However, the magazine uses a mixture of images and drawings depending on each edition which are tailored to the artist they are featuring. Most editions appear to lean heavily into the aesthetic of the artist and almost craft the product around the person or group to make it feel individual and special to them. This again helps readers who may wish to look into the artists have an understanding of their identity which they may then choose to look further into and research their music.